With the growing popularity of essential oils, more and more people want to start their own businesses. Whether you are looking to generate an income stream, develop a new career, or simply have a passion for aromatherapy, you can’t go wrong with opening your own essential oils shop. With a few tips and tricks up your sleeve, you can start your essential oil business in no time!
Research Essential Oils Companies
When you’re looking into starting your own essential oil business, there are a few things to find out first. One of the most important aspects to consider is where you will purchase your essential oils. If you do not already know, you will want to research some essential oil companies before making the decision to purchase from them.
You can find many different companies on the internet that sell essential oils that are organic or 100% pure. You will want to look into several of these companies and compare their prices and product lines before making your final decision as to which one you will order from. It is also important to look for companies that give their customers generous discounts for large orders.
Packaging and Labels
Packaging plays a significant role in the marketing of essential oils. It’s a factor that matters a great deal to the customers. Packaging helps retain the integrity of the oil, and also serves as an important marketing tool for selling your products. The way you package your oils is important because it ensures that your product arrives intact and is also convenient to use. Essential oils are very potent and are therefore susceptible to damage from heat, light and stress. The packaging not only protects them during transport but also helps maintain their potency after they arrive at their destination.
Here are the main factors you’ll need to consider when choosing essential oil packaging.
The Price
You will want to choose a price range that is affordable while still presenting a high-end image to your customers. The way you present your oils and other products will greatly determine how much business you get, so choose wisely!
The Style
Do you want the bottles to be round or square? Do you want them to be clear or coloured? These things matter more than you may think because if you are going for an organic look, for example, clear glass would not fit that image that well.
The Size of the Bottles
Do you want larger bottles for people who will be using a lot of oils every day or smaller ones for people who want to test out some oils before deciding which one fits their taste?
The best way to handle essential oil packaging is using DIY containers with droppers for dispensing essential oils. Bottles with droppers have lids that can screw off easily so you can use the dropper without getting any oil on your hands or fingers. A good bottle should have a nozzle that is easy to clean and won’t lose its shape after being cleaned several times.
Another crucial part of the packaging is the labels on your DIY containers of choice. Not only do they help you identify your oils, but they also help establish the overall brand. The first thing customers see when they’re looking at your products is the label on a bottle which tells them what exactly they’re buying. If you sell 100% pure lavender essential oil, for example, you’ll want to make that clear on the label. Consumers don’t know all of the different properties and uses of each essential oil, so it’s up to you as a seller to inform them so that they can make an informed decision about whether or not to purchase your product.
Tip:
For each of the oils you offer including information about where the plant originates, what part of the plant is used (leaves, bark, seeds), the best conditions for growing it and harvesting it, the benefits and uses and any other specific information that might be relevant to buyers. Also, include a description of the smell or taste of the oil so people know what they’re getting into before they buy it. You can also include some tips and guides for which essential oils can be blended together and their purpose.
Brand Your Business Online with a Website, Social Media Accounts and Product Photos
To start building your brand, the first thing you’ll need is a website and proper online marketing. This will be where people come when they’re looking for your products and where they can find out more about your company. If you have a basic understanding of how websites work, setting up one shouldn’t take too long or cost too much.
Once you have a website, it’s time to get online and start interacting with potential customers. In other words, get started on social media! Facebook, Twitter and Instagram are all great places to post pictures of your products and interact with customers. They’re also fantastic ways to promote sales and discount codes.
Once you’ve got a steady stream of traffic visiting your website and social media accounts, it’s time to start posting product photos. These are going to be what will convince people to buy from you instead of your competitors.
Tip:
If you’re just starting out, don’t spend too much money on marketing until you’ve proven that people actually want your product. Posting about your oil blends can be a great way to do this because most people are interested in homemade beauty products. Make sure you post lots of pictures and ask for feedback so people can see what others think about it.
Look Into Legalities and Regulations
Starting your own business also brings with it a lot of pressure, as you’ll want to make sure that everything is done correctly. This includes getting all of the proper licenses and permits. The last thing that you want is to spend a lot of time and money on your business only to find out that it’s not legal in your area. So how do you know if your essential oil business is legal?
The first thing that you need to do is check with your state and local authorities about any permits or licenses that are required for running an essential oil business. You can usually find this information on the Internet, or by calling the office of your state’s secretary of state.
To Sum Up
If you’re ready to launch your essential oils business, the hardest part is over. Staying motivated, keeping a budget in check, and making a great first impression can all be achieved by remembering to focus on your product and the value it offers to customers. By following this advice, you’ll be taking your first steps towards becoming an essential oil pro!
