In the recent five years, Australian furniture retailers are dealing with a challenging marketplace and the industry revenue grows by 1.4% per year. Over this unsuccessful period, the conditions of the industry have been changed many times, due to the unstable financial markets all over the world. Despite the poor increase in generated revenue, the demand for furniture still remains weak, because the consumers are concerned about the high household debt levels. For the following five years, it is expected the economic conditions to improve and help in allowing a steady revenue growth.
The top four players in the furniture retailing industry are generating less than 40% of the total revenue per year. The low level of market share concentration is a big factor for the low interest in the furniture retailing sector. One of the brightest points in this period is that the online furniture retailing has become very popular, more popular than it has ever been. Five online furniture retailers can take most of the credit for the large number of online sales: MilanDirect, Temple & Webster, Zanui, Matt Blatt and Harvey Norman.
The largest online furniture retailer in Australia is Milan Direct, with a total market share of about 10%. Born out of a distinct passion for furniture over 60 years ago, Milan Direct has become one of the most recognizable companies both in Australia and the UK and it has received a plenty of awards. With over 1,000,000 of products sold all across Australia, Milan Direct takes pride for what it’s doing and enjoys its well-deserved reputation. Its customer base counts over 300,000 of satisfied customers and it grows at a fast pace. The continual growth of MilanDirect puts it in a great position to continue expanding both its employment and customer bases in Australia.
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